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Ranking
Our ranking approach
Paid subscription status never changes a business's organic relevance. Here is the order we use.
- 1 Exact official brand-name match
- 2 Text and category relevance
- 3 Requested service/location fit
- 4 Data completeness and freshness
- 5 A restrained popularity tie-breaker
Sponsored placements
Sponsored placements are retrieved separately from organic results, clearly labelled, and still have to satisfy your applicable filters. A paid listing will not appear in an irrelevant material or service search simply because the business bought exposure — see our advertising disclosure.
What we don't do
We don't create a generic "best brand" score without a defensible methodology, and we don't silently relax a budget or location requirement because a search returned no results.