Jewellery.HK Intelligence
Business Calendar
Two separate, separately-sourced lists: official Hong Kong public holidays, and an editorial calendar of gifting occasions and campaign windows relevant to jewellery retail.
Next public holiday
National Day
01 Oct 2026 — 3 days away
Next campaign event
Wedding season (Autumn)
17 days away
Campaign events tracked
12
Official dates
Hong Kong Public Holidays
The official statutory/general holiday list, sourced directly from the government open data set below.
| Holiday | Date |
|---|---|
| National Day | 01 Oct 2026 |
| The day following Chung Yeung Festival | 19 Oct 2026 |
| Christmas Day | 25 Dec 2026 |
| The first weekday after Christmas Day | 26 Dec 2026 |
| The first day of January | 01 Jan 2027 |
| Lunar New Year's Day | 06 Feb 2027 |
| The third day of Lunar New Year | 08 Feb 2027 |
| The fourth day of Lunar New Year | 09 Feb 2027 |
| Good Friday | 26 Mar 2027 |
| The day following Good Friday | 27 Mar 2027 |
| Easter Monday | 29 Mar 2027 |
| Ching Ming Festival | 05 Apr 2027 |
| Labour Day | 01 May 2027 |
| The Birthday of the Buddha | 13 May 2027 |
| Tuen Ng Festival | 09 Jun 2027 |
| Hong Kong Special Administrative Region Establishment Day | 01 Jul 2027 |
| The day following the Chinese Mid-Autumn Festival | 16 Sep 2027 |
| National Day | 01 Oct 2027 |
| Chung Yeung Festival | 08 Oct 2027 |
| Christmas Day | 25 Dec 2027 |
| The first weekday after Christmas Day | 27 Dec 2027 |
Source: HK 1823 public holidays JSON (https://www.1823.gov.hk/common/ical/en.json, tc.json) (DATA-GOV-HK-1823). Retrieved: 2026-09-25.
Campaign planning
Editorial & Campaign Events
A separate, Jewellery.HK-curated list of gifting occasions and trade events, with suggested planning lead times. This is not part of the official holiday data above.
Wedding season (Autumn)
15 Oct 2026Campaign planning window open — 17 days to event
- Search-interest rise window
- July – October
- Content deadline
- 15 Jul 2026
- Creative deadline
- 01 Jul 2026
Christmas
25 Dec 2026Campaign planning starts in 28 days
- Search-interest rise window
- Early November – 25 Dec
- Content deadline
- 01 Nov 2026
- Creative deadline
- 20 Oct 2026
New Year
01 Jan 2027Campaign planning starts in 50 days
- Search-interest rise window
- Early December – 1 Jan
- Content deadline
- 05 Dec 2026
- Creative deadline
- 25 Nov 2026
Lunar New Year
06 Feb 2027Campaign planning starts in 71 days
- Search-interest rise window
- Early January – LNY
- Content deadline
- 05 Jan 2027
- Creative deadline
- 20 Dec 2026
Valentine's Day
14 Feb 2027Campaign planning starts in 94 days
- Search-interest rise window
- Late January – 14 Feb
- Content deadline
- 20 Jan 2027
- Creative deadline
- 10 Jan 2027
Hong Kong International Jewellery Show
01 Mar 2027Campaign planning starts in 64 days
- Search-interest rise window
- January – March
- Content deadline
- 15 Dec 2026
- Creative deadline
- 01 Dec 2026
Mother's Day
09 May 2027Campaign planning starts in 193 days
- Search-interest rise window
- Mid April – 9 May
- Content deadline
- 15 Apr 2027
- Creative deadline
- 05 Apr 2027
520 (5.20)
20 May 2027Campaign planning starts in 213 days
- Search-interest rise window
- Early May – 20 May
- Content deadline
- 01 May 2027
- Creative deadline
- 22 Apr 2027
Graduation season
01 Jun 2027Campaign planning starts in 201 days
- Search-interest rise window
- Mid April – June
- Content deadline
- 15 Apr 2027
- Creative deadline
- 01 Apr 2027
Father's Day
20 Jun 2027Campaign planning starts in 235 days
- Search-interest rise window
- Late May – 20 June
- Content deadline
- 25 May 2027
- Creative deadline
- 15 May 2027
Qixi Festival
16 Aug 2027Campaign planning starts in 292 days
- Search-interest rise window
- Mid July – 16 Aug
- Content deadline
- 20 Jul 2027
- Creative deadline
- 10 Jul 2027
Mid-Autumn Festival
24 Sep 2027Campaign planning starts in 331 days
- Search-interest rise window
- Late August – 24 Sep
- Content deadline
- 25 Aug 2027
- Creative deadline
- 15 Aug 2027
Source: Jewellery.HK editorial calendar, illustrative planning windows. Retrieved: 2026-09-25.