GIT x OSMEP Launch Reality Show “THE CUT” to Drive Thai Jewelry Trends, Boosting Participant Sales by Over 156 Million Baht (opens in a new tab)
The reality show "THE CUT" gives a new generation a platform to show creative jewelry design and craftsmanship, and turns it into real business for Thai entrepreneurs. Under the project "THE GEMS AND JEWELRY JOURNEYS IN THAILAND", the TV program builds brand awareness while Business Matching activities connect trading partners and open new markets. A survey of participating teams found sales rose from 78.65 million Baht to 235.16 million Baht, a growth of nearly 199%.
Read the full story at Gem Spectrum (opens in a new tab)