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  1. INSTORE

    Overnight Mountings’ Bridal Builder Turns Custom Engagement Ring Design Into a Hands-On Selling Experience (opens in a new tab)

    Overnight Mountings’ Bridal Builder Turns Custom Engagement Ring Design Into a Hands-On Selling Experience Eternity band and east-west eternity trays give shoppers more options to try at the counter. Customization has become an expectation in bridal but giving customers more choice does not have to mean filling an entire showcase with finished engagement rings. Overnight…

    Read the full story at INSTORE (opens in a new tab)

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